Ozempic: A Medicine, and a “Cultural Shorthand” – What The Harris Poll Knows About Gen Z Consumers and Health Care in America

Among the top 20 fastest-growing growth brands beloved by Americans between 18 and 28 years of age — that is, Gen Z consumers — we see brand-equity love for companies channeling athleisure, fashion, new-fangled financial products, and food & beverage brands. And then there’s Ozempic, which gained 10 full percentage points from Q1-2025 to Q2-2025, a...

  • Published date: 08-08-2025 05:11 AM